For Parents

Practical advice on teaching your toddler or preschooler the alphabet and early counting, from when to start to what actually works.

Latest Articles

Real answers to the questions parents ask most about teaching letters.

My 3-Year-Old Isn't Learning the ABCs — Here's What Actually Works

If your toddler isn't interested in letters, you're not doing anything wrong. The problem might be with the method, not the child. Here's what research says about how young children actually learn the alphabet.
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If You're Going to Use Screen Time for ABCs, Make It Count

Not all screen time is created equal. There's a big difference between passive YouTube watching and active, personalized learning. Here's how to make those minutes actually matter.
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The Secret to Making ABC Learning Stick (Hint: It's Not Flashcards)

Worksheets and drill apps don't work well for most toddlers. What does? Learning that's personal, repeated, emotional, and built around your child's world.
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